M+ American Friends Foundation (M+AFF) is an independent charitable organization based in the United States whose mission is to spotlight and support the collection, programs, and exhibitions presented by M+ Museum.

Over a decade in the making, M+ was envisioned to be a multidisciplinary museum of visual culture, bringing important perspective from Asia and a platform to expand the global conversation about our times, across multiple disciplines of visual art, design architecture, and moving image.  M+’s location in Hong Kong, whose unique history and vibrancy as a cosmopolitan center where East meets West, enriches the connections that this new institution can bridge.

M+ is Asia’s first global museum of visual culture.

With advancements in technology and forms of communication advanced, visual culture includes not only the traditional forms of visual arts but also categories produced for popular consumption, such as photography, cinema, music videos, as well as the Internet and digital media. 

To examine these diverse, multi-faceted narratives of our times, M+ has built four ground-breaking permanent collections that form the backbone of the museum: the M+ Collection, the M+ Sigg Collection, the M+ Library Special Collection, and the M+ Collection Archives.  Alongside M+’s special exhibitions, public programs, and learning and interpretation programs, these include twentieth and twenty-first century works from Hong Kong, mainland China, and regions across Asia and beyond, all rich sources of ideas and stories to explore.

M+AFF illuminates the curatorial program at M+.

M+ AFF hosts programs for audiences in the US designed to cultivate understanding and appreciation of the diverse curatorial streams at M+ and to share perspectives on visual culture from Asia. M+ AFF programs add to the conversation inspired by M+ in three primary areas:

Trips

M+AFF will invite its members to embark on immersive journeys to Hong Kong and experience the unparalleled richness of M+. For its dedicated supporters of this global contemporary institution, M+AFF arranges privileged access to the museum and will couple visits with major art events like Art Basel Hong Kong and Frieze Seoul. Curated trips include VIP invitations, private tours, exclusive dinners, and enriching opportunities to engage with the diverse visual culture of the twentieth and twenty-first centuries in an international context. In addition to journeys to Hong Kong, M+AFF members also enjoy exclusive access to a myriad of cultural experiences in the United States, including invitations to conversations with artists, private collections, and behind-the-scenes access to partnering cultural institutions. M+AFF members have myriad opportunities to  enjoy and deepen their appreciation of the visual culture of our times.